2026
.NUT
Premium Persian nuts and dates. From farm to an online shelf in Australia and the UAE.
Overview
.NUT is a real storefront for a family food-import business. Shop, About, Partnership, and Contact sit in the main nav, next to account and cart icons and a 'Become a Partner' entry point for retailers who want to stock the line, not just individual buyers.
The hero is built around the product itself, a bowl of pistachios shot straight down. Trust badges sit right under the call-to-action buttons: 100% Natural, No Artificial Colours, Minimally Processed, Full Traceability. For a food-import brand, those badges do the actual selling, so the copy leans on the same trust signals instead of generic marketing language.
A stats bar under the hero states the brand's facts plainly. A family story since 2019. Sold across 2 countries, Australia and the UAE. 20+ product lines. 100% natural. The page states the brand instead of illustrating it, and that directness fits a business built on ingredient trust.
The problem
A family business importing specialty Persian foods needed an online storefront that could carry retail trust signals, like traceability and no additives, plus a B2B partnership path for retailers, not just a generic product grid.
The approach
A Next.js e-commerce site that combines product-led hero photography, an explicit trust-badge row, brand-history stats, and a dedicated Partnership flow for retailers who want to stock the line. It runs as a real storefront for the business.
Key features
- Product-first hero photography with 'hand-picked farms' and '100% Natural' badges layered directly on the image
- An explicit trust-badge row (No Artificial Colours, Minimally Processed, Full Traceability) that answers food-import buying anxiety directly
- A brand stats bar: founded 2019, live in 2 countries, 20+ product lines
- A dedicated 'Become a Partner' B2B path running alongside the retail shop
- A full shop with cart and account system for direct-to-consumer orders
- A warm, paper-texture visual identity built for a food brand instead of a generic e-commerce template
Impact
2019
Family business, online since
2
Countries served: Australia and the UAE
20+
Product lines in the catalog
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